The “Two Hour Rule” name pays homage to a storied piece of Palm Springs history; in the mid-20th century, film studios required their stars to remain within two hours of Los Angeles during production, and Palm Springs—just close enough, yet worlds away—became their escape. A cultural icon was born; a place we are lucky enough to call home.

Since 1984, DAP Health has remained committed to protecting and expanding health care access to people of all ages, genders, ethnicities, orientations, and socioeconomic statuses from the Coachella Valley to the San Diego coast. We are proud to help support their incredible work, with $1 from every bottle sold donated to this amazing organization

These incredible wines are made by our friends at Marchelle Wines and specifically by legendary wine makers Evan Damiano and Greg La Follette. Greg's story comes full circle with this project; his career started as an early AIDS researcher at the University of California San Francisco, before he headed into, and subsequently helped shaped, the California wine industry.

Designed by local artist Tom Dolle, the labels are simple, graphic, and rooted in modernism. Like most of Tom's work, there's a deeper meaning under the surface; Palm Springs architecture is known for its indoor/outdoor transparency, with glass walls leading to pools and patios, reflected in the overlapping rectangles of the art. Desert colours pop; bright yellows and pool aquas of the white label suggest the morning light, while the oranges and purples of the Pinot label reflect the magical sunsets.